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Join Cracker, Tran, Bone and Gilly as they walk you through the steps to build your very own billy cart!

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Marketing is time consuming, there’s no doubt about it, but the benefits are about far more than selling a few books.

From two signings I have sold books, sure, but what I didn’t expect were the associated benefits.

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Here’s the list:

1.  I met Nick who works in the bookshop where my signings took place. His day job is as a journalist with a local radio station. I donated half a dozen books and he promoted Dirt Busters in prime time. His promotions manager also contacted me.

2.  I met Steve who is also an Indie Author. We met later for coffee and it turns out he is a motivational coach in his spare time. His day job is with local schools where he runs Outdoors Programs. He is going to help me set up and run Writers Retreats for students.

3.  I met Janet who bought Dirt Busters fir her grandson. Her hometown is co-ordinating their inaugural Writers Festival and she gave me the details of the organiser. Janet also works at the local library and she suggested I contact the Head Librarian. I did and I’m now in discussions  about literacy workshops.

4.  A elderly lady didn’t want to buy a book but we chatted for awhile anyway. Two of her daughters are local primary school teachers who are keen to invite writers into their classrooms and the third works for Education Queensland and travels to over three hundred primary schools.

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book by book

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three middle grade novels ready to launch, market and sell

almost

to find out how

stay tuned

…let the countdown begin…

 

Yesterday’s post about reader book buying habits got me curious…how exactly does my fourteen year old daughter choose the books she reads and buys?

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Here’s the short answer:

1.  She checks out Goodreads and follows the links to authors and books that look interesting

2.  She reads School Library Journal blogs

3.  She reads Book Review sites (sometimes she finds links to these on Goodreads)

4.  She searches Common Sense Media to check for content and appropriateness (can you tell her mother’s a teacher?)

5.  She goes to Amazon and downloads a sample chapter

6.  If she likes the chapter she buys the ebook on her mother’s Amazon account

7.  And finally, if she absolutely loves it she is then allowed to buy the print copy (a rule instigated by her mother who nowadays has to stand at the door of her study to place aforesaid books on perilously high piles of books bought indiscriminately over many years of bookshop trawling)

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Conclusion…we love our local bookshop (and every bookshop between here and New Zealand) but the Internet has opened up our lives to a world of books we could never have otherwise found. We are voracious readers and will always love the texture and smell of books, and our house will always be full to brimming with the things, but our iPads with our iTunes and Kindle apps allow us the added pleasure off fossicking for reading treasure that until now we would never have had the opportunity to enjoy.

 

 

 

In order to look at the figures to decide whether indie or traditional publishing is the best option for our books we have to first find the figures – and it just got a little easier – see http://www.jakonrath.blogspot.co.uk or http://www.AuthorEarnings.com (this site had crashed this morning due to overload)…in ‘A Newbie’s Guide to Publishing: Me, Hugh Howey, and Legacy John’ some interesting figures (for some of us) come to light…not only is this article funny as all hell it is also the first time I’ve seen an open comparison of data on indie versus traditional publishing.

On the same topic, sort of, I contacted a literary festival co-ordinator here in North Queensland about our  middle grade reader novels being published in April and the woman told me that if I wanted to be part of the festival I needed to contact my publisher, or better, get myself an agent…wonder if it would help if I sent her a link to Howey’s article?

Virtual Book Tours

on the road

Your book is finished and it’s time for the fun part, right? Time to hit the road and do the big tour. And, of course, if you’re anything like me, thinking big is the easy part. It’s what we writers do, isn’t it?

I was ready to hook up the Kimberly Kamper and head around Oz, stopping in at schools and libraries, selling books with gay abandon…I was a tad worried about being locked in a moving vehicle with my co-author for the several months this tour was going to take but, hey, I could always sit him in the back with the child locks on if he misbehaved.

But then I had to go and get this email from The Book Designer (www.thebookdesigner.com) with the title, 7 Top eBook Blog Tour Sites, written by Greg Strandberg at http://www.bigskywords.com.

Researching the marketing game has seen me write and discard several marketing plans in the last months as I’ve talked to editors, publishers, distributors, bookshops, school librarians and book fair co-ordinators. And I was ready to hit the road, even with my brother, actually he’d come in handy for flat tyres and such…

I mean, let’s face it, we writers spend all our lives cooped up in attics tapping away at our keyboards so can we be blamed for  dreaming of a few champagne celebratory drinks after the hard work is done, followed by a road trip to make us if not rich then at least famous…

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But it’s not how it’s done anymore…well, at least not exclusively…marketing nowadays means more time at the keyboard, blogging, tweeting and…err…touring virtually. Strandberg lists his top seven virtual tour sites in his blog but he’s written a book that lists fifty sites, Tour Your Book, 50 eBook Blog Tour Sites That Increase Amazon Sales, and it’s those last couple of words that has me unpacking the trailer before I’ve even begun…because if there’s one thing I’ve learnt from my marketing research it’s that ebook sales are what drive sales nowadays and, according to the gurus who run sites like http://www.thebookdesigner.com and http://www.digitalbookworld.com there’s only one way forward for we wanna be marketers of our words…and it doesn’t involve sunsets on deserted beaches with fishing rods and celebratory drinks…

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Cheers…

Research is such a wonderful thing…and knowing when to stop gathering information and start writing is a skill I mastered early on in my writing career. But marketing, well, that’s a different story. I’ve been working on my marketing plan for our middle grade reader novels for weeks and so far I’ve been happy with the results. Most of what we will be doing is within the realms of possibility, if not probability…

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But then I had to go and blow it all with one tiny google search, http://www.digitalkidsauthor.com, by Sydney writer, Karen Robertson. If you have never thought about turning your story into an app then I suggest you don’t go there…but, alas, I was hooked. I downloaded the Author’s Guide to Book Apps and What is a Book App and Could YOU Create One? The capital letters are Robertson’s, not mine but already I’m screaming YES! YES! YES!

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And my co-author and illustrator are groaning into their hands. Looks like fun, sounds like fun, so it’s gunna be fun, right? Better yet, the guys at Demibooks, http://www.demibooks.com, promise it’s easy…stay tuned…

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