growing up writing

Book promotion is a career option with a big future. This is what my ideal book publicist – the book publicist of the future – looks like.

I am looking to hire a book publicist, so this post is sort of a job posting. It is also a blueprint and discussion paper for other writers who are looking for really effective people to help them promote their books, and it is a primer on the state of the industry for people starting out in the book-promotion business.

In future (starting now, for some of us), a freelance book publicist will be one of the two truly essential members of an author’s team – the other being (of course) the editor. Soon, great book publicists (like great editors) will only represent the books they love and believe in, and the fact that a specific publicist has taken on your book will…