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In The 1 Page Marketing Plan, Allan Dib defines marketing as the strategy for getting your ideal market to know you, like you and trust you enough to become a customer.

He talks about the strategy for selling elephants which if you want to know the whole then you need to buy the book because my paraphrasing could get a bit dodgy.

But basically it goes like this: advertising is saying that a circus is coming to town and it has an elephant, publicity is when the elephant escapes and the local media write a story about it, and promotion is when the mayor tells the story about the elephant escaping and squashing ┬áthe town’s prized dahlias when he opens the circus. A strategy is when you plan the whole thing.

And to think the elephant looks so innocent­čîĚ­čîĚ­čîĚ

 

 

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  1. Attitude matters
  2. Education is an investment
  3. Giving is better than receiving
  4. Values cultivate respect
  5. Word-count matters – without content you have no business – see ┬áTurning Pro by Steven Pressfield
  6. There is no such thing as perfection
  7. No one is laughing at you, in fact, most of us a rooting for you
  8. If at first you don’t succeed – see ‘The 1000 Day Rule: What Living the Dream Really Looks Like’ by Dan Andrews
  9. Surround yourself with experts (Jane Friedeman, Janna Penn and Dan Blank to name a few)
  10. Look back and see how far you’ve come – celebrate!!

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Every new year brings good intentions and great ambitions. This year, it’s eight novels, equalling 480,000 words, with the grand title of Project Romance: Around Australia in 8 Romances.

With such an ambitious project, I’ve invested in a few tools to help me. One is Joel Friedlander’s Book Planner which will help keep my book publishing schedule on track. The other is Joanna Penn’s Creative Freedom Course,

You can follow my progress and learn about my fun with Book Planner and Creative Freedom over at http://www.melhammomd.com. If you subscribe to my email list you will receive a weekly email with my tips and lessons learned as I try to meet my self-imposed challenge for 2016.

Here at Growing Up Writing we’ll be focusing on marketing, both my adult books, and our Cracker & Gilly series, as well as leaning the processes of creating audible books.

Oh, and I’ve just subscribed to Jason Kong’s newsletter, Storyrally, an online Marketing For Fiction Writers forum.

See you on the road.

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It’s officially the end of Week 3 of our Book Tour and our time on the farm, and our retreat, is at an end.

Here’s what we learnt:

  1. Horses can eat water lilies out of their dam and survive
  2. 36 degrees is unpleasant no matter where you are
  3. taking time out is important, so important that I think this should be number 1
  4. Cleaning is a great way to get out of writing and our caravan is now spotless
  5. Christmas Book Tours are fun as long as you have a farm to come home to
  6. You can write wherever you are but sitting under a shady tree watching donkeys and goats increases productivity
  7. Being still increases productivity
  8. Taking time to look back is important…it shows you how far you’ve come
  9. taking time to look forward is important, too, and what better time is there to plan out the new year than when you’re feeling good about point number 8
  10. Taking time now to do nothing much except write (and clean and sell books and go for long walks in the bush and swim in the sea and watch horses eat grass and count the stars in the night sky) is the best time of all.

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  1. Today, I had someone special to share a selfie with, the owner of Coffee Club, Kotara, who also happens to be my favourite niece
  2. I chatted with Coffee Club patrons about all sorts of things that reminded this writer there’s a world of stories out there to source
  3. I people watched and, being only a week till Christmas, there sure was plenty to watch…since when did store shopping bags get so fancy?
  4. The very old and very young still share a cuppa together
  5. People still give books as gifts
  6. it’s easier to say what my books are about with practice
  7. I need to get my next novel finished
  8. Kids still read
  9. Kids write
  10. The new Star Wars movie rocks (so my daughters tell me)
  11. My graphic artist is a whizz because people stopped because of his cover design
  12. i don’t look like my author pic…big mistake
  13. Never play the matching game with a six year old and expect to win…if she doesn’t beat you honestly, she’ll beguile you with her smile
  14. Make sure you have a paddock and horses to escape to when the day is done…our horse was chest high in the dam munching on water-lilies when we got home and there’s no better reminder as to why I’m a country girl at heart (and in this heat, it was tempting to join the horse in his play)
  15. Book tours remind us of our humanity…we may sell more books online but we don’t get near as much tactile pleasure out of the experience.

Thank you to Naomi, Shane and the Coffee Club gang for hosting our book signing. Your hospitality, generosity and love are much appreciated by me and my entourage (and the burger was great:))

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