Marketing is time consuming, there’s no doubt about it, but the benefits are about far more than selling a few books.
From two signings I have sold books, sure, but what I didn’t expect were the associated benefits.
Here’s the list:
1. I met Nick who works in the bookshop where my signings took place. His day job is as a journalist with a local radio station. I donated half a dozen books and he promoted Dirt Busters in prime time. His promotions manager also contacted me.
2. I met Steve who is also an Indie Author. We met later for coffee and it turns out he is a motivational coach in his spare time. His day job is with local schools where he runs Outdoors Programs. He is going to help me set up and run Writers Retreats for students.
3. I met Janet who bought Dirt Busters fir her grandson. Her hometown is co-ordinating their inaugural Writers Festival and she gave me the details of the organiser. Janet also works at the local library and she suggested I contact the Head Librarian. I did and I’m now in discussions about literacy workshops.
4. A elderly lady didn’t want to buy a book but we chatted for awhile anyway. Two of her daughters are local primary school teachers who are keen to invite writers into their classrooms and the third works for Education Queensland and travels to over three hundred primary schools.
growing up writing 