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Posts Tagged ‘marketing’

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In The 1 Page Marketing Plan, Allan Dib defines marketing as the strategy for getting your ideal market to know you, like you and trust you enough to become a customer.

He talks about the strategy for selling elephants which if you want to know the whole then you need to buy the book because my paraphrasing could get a bit dodgy.

But basically it goes like this: advertising is saying that a circus is coming to town and it has an elephant, publicity is when the elephant escapes and the local media write a story about it, and promotion is when the mayor tells the story about the elephant escaping and squashing  the town’s prized dahlias when he opens the circus. A strategy is when you plan the whole thing.

And to think the elephant looks so innocent🌷🌷🌷

 

 

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three middle grade novels ready to launch, market and sell

almost

to find out how

stay tuned

…let the countdown begin…

 

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Research is such a wonderful thing…and knowing when to stop gathering information and start writing is a skill I mastered early on in my writing career. But marketing, well, that’s a different story. I’ve been working on my marketing plan for our middle grade reader novels for weeks and so far I’ve been happy with the results. Most of what we will be doing is within the realms of possibility, if not probability…

Old Bones Cover1

But then I had to go and blow it all with one tiny google search, http://www.digitalkidsauthor.com, by Sydney writer, Karen Robertson. If you have never thought about turning your story into an app then I suggest you don’t go there…but, alas, I was hooked. I downloaded the Author’s Guide to Book Apps and What is a Book App and Could YOU Create One? The capital letters are Robertson’s, not mine but already I’m screaming YES! YES! YES!

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And my co-author and illustrator are groaning into their hands. Looks like fun, sounds like fun, so it’s gunna be fun, right? Better yet, the guys at Demibooks, http://www.demibooks.com, promise it’s easy…stay tuned…

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The learning curve just gets steeper as I tackle the production and marketing side of publishing my novels. There’s nothing like a challenge to kick off the new year…and as usual I’ve set myself a couple of doozies.

First, to publish and market our three Cracker and Gilly mysteries, Forbidden, Old Bones & Merinda’s Gold – not to mention the accompanying Teacher’s Notes and Australian Curriculum Unit Plans as I pitch to the ever growing digital education market.

Old Bones Cover2 Forbidden Cover Design (Denita's) Merinda's Gold Cover 2

And second, my literary novel, the miner’s wife, with which I plan to tour and promote, using my marketing action plan…researched and drawn up with helpful tips from Joel Friedlander’s, http://www.thebookdesigner.com…

The Miner's Wife Cover1

My TO DO list is pretty straightforward…editing, interior and cover design, proofreading, producing, printing, fulfilling orders, accounting, marketing, publicity and sales…let the challenge begin…

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