- Choose your market wisely – is the market popular with locals and visitors? Will the market have a large through traffic?
- Does it sell artisan products and crafts that will attract the kind of customer who may be interested in your books?
- Does the market have room for you? Make sure you ring ahead and check out the requirements and responsibilities – these vary, depending on rules set out of each market
- Be aware of the costs involved – each markets has a different fee structure
- Do you need to fill out forms and pay in advance or can you just turn up on the day?
- Do you have Public Liability Insuance? Is it a requirement of the market you are attending? The minimum seems to be $20 million and costs around $200 a year here in Australia
- Do you have the right equipment? Do you need a marquis (is the market outdoors?)? Do you have table, chairs, banners, and an enticing layout for your books?
- Do you have bookmarks, business cards and prices for your books clearly displayed?
- Reviews – have you laminated a good review of your book so potential buyers can see what others are saying about your writing?
- What else can you add to your display to maket it visually appealing (remember to maintain a professional image)? Think about taking your computer and showing a youtube clip if you have one – or make a simple interactive slideshow
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