The first book in our Cracker & Gilly Mystery series arrived yesterday (Book 2 has been out for awhile but that’s another story) and I suddenly realized the potential of publishing and marketing a series.
And, not in any particular order, here they are:
1. We already have a readership
2. We already have a marketing strategy
3. Two books look better than one
4. We can now discount one book in the hope of interesting new readers in our series
5. Writing a book is tough…writing two books shows we’re serious 5. There are more marketing angles with two books
6. There is increased anticipation for Book 3
7. With more books we can sell boxed sets 8. Our books look good between bookends (okay, this one is a gloat:))